Getting out of the shower or the bath tub is HARD. The problem is that brief and unavoidable period between lovely hot water and cosy clothes， where you’re wrapped in a faded， scruffy， scratchy， not quite big enough towel. It wasn’；t always this way.？Your towel was once the soft， fluffy embrace you daydreamed about at your deskmonogram pillow cases， but they just don’t stay that way forever， and when it comes to replacing them， what should you look for and how do you keep them looking and feeling like new？
GSM or ‘grams per square metre’ refers to the density of the fabric and a higher GSM will mean the towel be more absorbent and longer lasting. A higher GSM towel will have more loops or longer loops which will also give the towel a ticker and more luxurious texture.floral pillow shams
Not only are cotton fibres famed for their softness， they are also able to absorb 25 times their weight in liquid， making them perfect for quick drying.
Towels have a higher exposure to bacteria， so they need to be washed at 40C minimum. Use a biological detergent， as they contain an enzyme which will do a better job of breaking down any sweat secretions hidden in the fibres after a gym session.
We know this sounds counter-intuitive to your fluffy towel enjoyment， but over time fabric softener can reduce the absorbency of the fibres. Using too much can cause a build-up in the fibres that can make your towels feel rougher over time， so use it minimally or not at all.
This will help the fibres to open and fluff up， enhancing the softness of your towel.
Towels can be damaged by harsh cleaning products and bleaching agents， which can break down the fibres and strip colour.
Sure， drying performance should top the list of qualities you want in a towel， but let’s be honest… when you’re shopping for new towels the first thing you do is reach out a hand to feel how soft they are. Then the practical bit. Oh， and if they come in a colour you like.
Thankfully， there’s one towel that pips all others to the top towel post， delivering wonderful softness， incredible absorbency， and an eye-popping choice of 18 colours.
By name and by nature， our Ultimate Towel is… well， the ultimate towel. By using the latest innovation to create superior softness and absorbency， the Ultimate Towel boasts a reassuringly weighty 600gsm， crafted from 100% cotton zero twist pile. This gives each towel a luxurious soft texture and fluffy lift， not to mention exceptional drying ability.
Shop the Ultimate towel >；
Make hearts beat faster this holiday season by transforming your table into a feast for the eyes! Whether you prefer a traditional meal or like to experiment with new recipes, every holiday table can create a vivid, unique memory guaranteed to thrill your family and guests.
Nothing is better than a fun get-together! There can be the times we pull out all the stops, using fancier dishes, finding the fun decorations, and making sweet decorations and food from scratch. Since we’ve had kids, the parties have been no less fun, but we have had to change up some of the decor: things are less breakable, and easier to clean, and we’ve swapped out the nice linens for a few years.? The end result is actually an added bonus, since I am sure everyone feels free to enjoy themselves without worrying too much!
Unlacquered Brass is polished, unfinished raw brass that darkens and develops patina as it ages. Keep reading to learn more about it along with the knobs, pulls, hinges and cabinet latches.